The movie and recording industries have faced numerous new technologies such as the VCR, the digital video recorder, and MP3 players. How have these industries reacted to these new technologies? Have they welcomed or rejected them? Why? Which of the Seven Secrets apply to this answer?

What will be an ideal response?

With each new technology, the media industries have been resistant to change. Typically, the first step is to try to make the technology illegal, then the industry tries to control how consumers use the technology, and finally big media find a way to profit from the ways consumers want to use the technology. Good students will likely include Secret 2 in their answers.