Which tool should be used to track the movement of a customer's complaint from one department to the next until it is resolved?

Mini-Case Question. If the total sales revenue generated was $100 million, the marketing ROS would be equal to the ________

A) marketing and sales expenses B) marketing ROI C) operating income D) net marketing contribution E) general and administrative expenses

All of the following are examples of convenience sampling EXCEPT:

A) expert witnesses used in court. B) use of students, church groups, and members of social organizations. C) department stores using charge account lists. D) tear-out questionnaires included in a magazine. E) mall intercept interviews conducted without qualifying respondents.