Mini-Case Question. If the total sales revenue generated was $100 million, the marketing ROS would be equal to the ________
A) marketing and sales expenses
B) marketing ROI
C) operating income
D) net marketing contribution
E) general and administrative expenses
D
Business
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A print advertisement for Hyatt is dominated by the image of a woman sitting on a pristine beach, gazing out at a calm ocean. Text below the image reads "Hyatt. You're more than welcome." The ad also includes a Hyatt website address
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