Ellen didn't want to date Craig any more, but she didn't want to tell him
So instead, she used __________ by doing things she knew Craig found distasteful, like smoking and blowing the smoke in his face and making him wait for half an hour before showing up to meet him, in order to make Craig upset enough to break of the relationship.
Fill in the blanks with correct word
negative identity management
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Statistics, facts, examples, and testimony are all forms of
A. claims. B. evidence. C. qualifiers. D. pathos.
Answer the following statement(s) true (T) or false (F)
1. A benefit leads to the satisfaction of the customer’s wants and needs. 2. A copy platform helps identify the one most important thing about the product. 3. A feature covers a product’s benefits, information about the target audience, and a statement about the product. 4. A creative brief explains where we are, where we want to be, and the path we'll take to get there. 5. Asking “so what” is not beneficial when trying to determine consumer benefits.