Answer the following statement(s) true (T) or false (F)
1. A benefit leads to the satisfaction of the customer’s wants and needs.
2. A copy platform helps identify the one most important thing about the product.
3. A feature covers a product’s benefits, information about the target audience, and a statement about the product.
4. A creative brief explains where we are, where we want to be, and the path we'll take to get there.
5. Asking “so what” is not beneficial when trying to determine consumer benefits.
1. True
2. True
3. False
4. True
5. False
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The result, the consequence, or the outcome of the communication exchange is known as the ______________
Fill in the blank with correct word
A speaker wishing to establish initial credibility may give careful thought to his or her appearance and look directly into the audience's eyes before beginning to speak
Indicate whether the statement is true or false.