What is the difference between marketing public relations and corporate public relations?
What will be an ideal response?
Corporate public relations is focused on shaping the long-term public opinion of the company, while marketing public relations is focused on delivering specific product-focused messages to achieve specific marketing objectives.
Business
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PMI is the acronym for Private Mortgage Insurance often used by borrowers whose LTV (loan-to-value) ratio is less than 20 percent. Lenders must cease charging PMI when the LTV reaches
A) 22 percent. B) 27 percent. C) 29 percent. D) 35 percent.
Business
Which of the following is a support activity of a consumer goods manufacturer?
A) outbound logistics B) marketing C) customer service D) procurement
Business