Which of the following is a support activity of a consumer goods manufacturer?

When Accent Catering Services first opened, the owner decided to target only events in Lawrence. Accent Catering was using a _____ segmentation strategy

a. undifferentiated b. micromarketing c. benefit d. differentiated e. concentrated

Which of the following is true about efforts by automakers to target the Hispanic segment in the United States?

A) Honda, Toyota, Ford, and GM all began targeting the segment years ago. B) Honda and Toyota began targeting the segment years ago; Ford and GM launched their efforts more recently. C) Ford and GM began targeting the segment years ago; Honda and Toyota launched their efforts more recently. D) Only Ford and GM are targeting the Hispanic segment. E) none of the above