When Accent Catering Services first opened, the owner decided to target only events in Lawrence. Accent Catering was using a _____ segmentation strategy

a. undifferentiated
b. micromarketing
c. benefit
d. differentiated
e. concentrated

Ans: e. concentrated

Business

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In which of the following can the Statute of Frauds be raised under the common law of contract?

A) when a seller of specially manufactured goods has made commitments for the procurement for an oral agreement B) when the party against whom enforcement of an oral sales or lease contract is sought admits to such a contract in court C) when the writing must be signed by the party against whom enforcement is sought D) when there has been no written confirmation of a contract between two merchants

Business

Which factors account for considerable variation in pay within occupations?

A) employment laws B) interindustry wage differentials C) relevant labor market D) knowledge, skills, and abilities

Business