Several times during the winter, supervisor Clyde goes ice fishing with Bubba, one of the workers in his department. After fishing they often have a few beers together
When it comes time for Clyde to write a performance evaluation of Bubba, Clyde faces the ethical dilemma of ________.
A) dealing with confidential information
B) sexual harassment
C) treating people unfairly
D) conflict of interest
D
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In the product section of the marketing plan, which of the following would NOT be included?
a. A sample menu for a restaurant b. A sample coupon c. A photo of your product d. A sketch of the layout of your dentist's office
Which of the following is NOT true about a consumer's experience with a product?
A) The result of a product experience becomes part of the consumer's mental files. B) Consumers have to change their beliefs before purchasing a product. C) A consumer typically considers whether to make the same purchase decision again. D) If the experience is positive, the consumer might become a connector. E) If the experience is negative, the consumer may communicate negatively to others about the product.