Which of the following is NOT true about a consumer's experience with a product?
A) The result of a product experience becomes part of the consumer's mental files.
B) Consumers have to change their beliefs before purchasing a product.
C) A consumer typically considers whether to make the same purchase decision again.
D) If the experience is positive, the consumer might become a connector.
E) If the experience is negative, the consumer may communicate negatively to others about the product.
B
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Which of the following is not a generally practiced method of presenting the income statement?
a. Including prior period adjustments in determining net income b. The single-step income statement c. The consolidated statement of income d. Including gains and losses from discontinued operations of a component of a business in determining net income
As group size increases, process costs decrease
Indicate whether the statement is true or false.