What are the two types of conative message strategies? Define both
What will be an ideal response?
1. Action-inducing ads lead directly to behaviors, such as impulse buys.
2. Promotional support ads work in combination with other promotional efforts.
Business
You might also like to view...
On which of the following are profit-based quotas most likely to be based?
a. net income b. retained earnings c. gross margin d. accounts receivable e. accounts payable
Business
When the trainer believes a trainee has asked a question because the trainee really wants to answer but is hesitant, the trainer should respond using the______
A) Relay question B) Overhead question C) Reverse question D) Direct question
Business