On which of the following are profit-based quotas most likely to be based?

a. net income
b. retained earnings
c. gross margin
d. accounts receivable
e. accounts payable

Answer: c. gross margin

Business

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It is easiest for marketers to create an emotional connection between a consumer and a(n) ________ product

A) approach B) augmented C) core D) avoidance E) utilitarian

Business

What is the most accurate conclusion about power motivation of managers?

A) Most managers have a socialized power orientation. B) Managers with a socialized power orientation are more likely to be effective than managers with a personalized power orientation. C) Managers with a socialized power orientation are usually effective. D) Managers with strong power motivation are usually effective, regardless of which type of orientation they have.

Business