Citrus Fruits Inc., a beverages company, was shut down because of public allegations about the quality of its products. After a period of 10 years, the former CEO of the company decided to start up the company again. Analyzing the situation, what measures should the revamped company undertake in order to emerge successful?

A. Hire more employees
B. Provide low wages and salaries
C. Improve the quality and ethics in production
D. Use more vendors and suppliers
E. Enhance its customer services department

Answer: C. Improve the quality and ethics in production

Business

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Marketers who target consumers on the basis of their ________ believe that they can influence purchase behavior by appealing to people's inner selves

A) time famine B) sophistication C) money constrain D) social class E) core values

Business

Which of the following is true about the level of risk involved with incentive pay?

A) It decreases as incentive pay represents a greater proportion of total core compensation. B) It is lower for higher-level employees than for lower-level employees. C) It depends on the extent to which employees control the attainment of a desired goal. D) It is dependent on subjective performance appraisals.

Business