Bonds are always a safe investment if held to maturity

Which statement supports the idea that good marketing is not an easy task?

A. Thousands of new products fail in the marketplace each year. B. The number of new products that enter the marketplace each year is relatively small. C. The promotion of new products is being handled by the developers of the product and not the marketing team.

A negative comparison ad that causes people to dislike the sponsor brand may be due to:

A) the preemptive claim of superiority B) a generic demonstration of product quality C) spontaneous trait transference D) internal cognitive consistency