A negative comparison ad that causes people to dislike the sponsor brand may be due to:
A) the preemptive claim of superiority
B) a generic demonstration of product quality
C) spontaneous trait transference
D) internal cognitive consistency
C
You might also like to view...
Legally and technically, property is defined as.
a. Freehold Estates. b. Things which are owned by buyers and sellers. c. Rights or interest which a person has in the thing that is owned. d. Only personal property.
When properly performed, bottom-up budgeting has the disadvantage of:
A) A lack of detail needed in project plans. B) A lack of coordination among project managers and functional department heads. C) Being a hindrance to top managers when prioritizing projects that are competing for the same scarce resources. D) A reduction of top management's control of the budget process to one of oversight.