The value of an offering is described as the ________
A) price consumers are charged for a product
B) cost of manufacturing a product
C) degree to which consumer demand for a product is positive
D) sum of the tangible and intangible benefits and costs to customers
E) intangible benefits gained from a product
D
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Judith had been purchasing the same brand of dental floss for many years. Rarely had she experimented with or tried other brands. But when a competitive brand came up with a "same price but lasts longer" offer, she decided to switch brands. This example illustrates the concept of:
a. confirmatory bias. b. cognitive dissonance. c. customer share. d. consumer inertia.
________ and ________ are typically the most easily identifiable aspects of a company's business model
A) Market strategy; market opportunity B) Value proposition; revenue model C) Competitive advantage; competitive environment D) Revenue model; market opportunity