Judith had been purchasing the same brand of dental floss for many years. Rarely had she experimented with or tried other brands. But when a competitive brand came up with a "same price but lasts longer" offer, she decided to switch brands. This example illustrates the concept of:

Which of the following examples illustrates a niche strategy?

a. Libra, a motor company, uses new production techniques to achieve economies of scale. b. Alpha Electronics has decided to dissolve one of its strategic business units. c. Venus Inc. has decided to target customers in Asia. d. Relish, a confectionery store, sells its products only in one city.

Maslow's hierarchy is applicable to global marketing because it can help explain how:

A) basic human needs can drive the development of global products. B) "self-actualization" is the highest-order need in Japan as well as Western nations. C) status needs in different countries can only be fulfilled with localized products. D) "luxury badging" is irrelevant to companies marketing in Asia. E) Asians differ from Westerners in their basic physiological needs.