Stringent product regulations have helped to lower research costs and decrease time between new product ideas and their introduction to the market

Athleisure, Inc. sells athletic gear by sending customers a catalog nine times a year. The company has no retail stores or website, but offers a toll-free order number that operates 24 hours a day, 365 days a year. Athleisure, Inc. sells using a technique known as

A. multilevel marketing. B. telemarketing. C. teletailing. D. indirect marketing.

Companies must attract visitors to their Web sites. Which of the following is a method companies use to entice visitors not just to visit but also to return to a site?

A) using flashy graphics, bright colors and vivid pictures B) aggressively promoting the site in offline print and broadcast advertising C) offering prizes for visiting the site D) providing rewards for visitors connecting their friends to the site E) requiring registration on the first visit to the site