The manufacturer of Testamints candy, the candy that comes with spiritual messages on each piece, estimates the product's new advertising campaign will reach 1,750,000 people and will cost $400,000 if the company uses radio and newspaper, and $6.5 million if it uses television. What does the company's decision seem to rest on?
a. noise level
b. geographic selectivity
c. flexibility
d. cost per contact
Ans: d. cost per contact
Business
You might also like to view...
If the expected service falls below the perceived service, customers are disappointed
Indicate whether the statement is true or false
Business
The timing on the sale of an investment asset earning a capital gain makes little or no difference in the amount of taxes that are owed
Indicate whether the statement is true or false.
Business