A ________ is a distinct image that captures the character and benefits of a good or service

Which of the following transactions will require an adjusting entry at the end of the year?

a. sold equipment for cash $20,000 making a gain of $2,000 b. purchased goods partly in cash and partly in credit c. received $12,000 rent for 6 months, including 2 months of the forthcoming year d. declared and paid $5,000 cash dividends e. paid $1,000 cash as freight expense

Identify one of the dimensions of brand personality

A) competitiveness B) playfulness C) conservativeness D) ruggedness