Identify one of the dimensions of brand personality

Which of the following best describes sales promotion?

A) building good relations with a firm's various publics by obtaining positive publicity B) targeting individual consumers in an attempt to gain immediate responses C) using direct mail and e-mail to communicate with specific customers D) using a marketer's sales force to deliver personal presentations E) encouraging the purchase or sale of products through short-term incentives

What term refers to employees' freedom from physical or emotional illness?

A) safety B) health C) prevention D) morale