A marketing mix typically involves:
a. distribution strategies.
b. divestiture strategies.
c. restrictive covenants.
d. federal regulations.
ANSWER: a
The term marketing mix refers to a unique blend of product, place (distribution), promotion, and pricing strategies (often referred to as the four Ps) designed to produce mutually satisfying exchanges with a target market.
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Which of the following is NOT a general policy of the OECD Guidelines for Multinational Enterprises?
A. Enterprises should encourage human capital formation, in particular by creating employment opportunities and facilitating training opportunities for employees. B. Enterprises should take disciplinary action against employees who make bona fide reports to management. C. Enterprises should refrain from seeking or accepting exemptions not contemplated in the statutory or regulatory framework related to environmental, taxation, or other issues. D. Enterprises should respect the human rights of those affected by their activities consistent with the host government's international obligations and commitments.
Extel Inc., a home appliance manufacturer, uses sales representatives to sell its products to wholesalers and individual customers. This is an example of ________
A) sales promotion B) personal selling C) public relations D) direct marketing E) advertising