Which situation violates the matching principle?
A) Employees are paid for wages worked in a previous month. The wages expense was recorded in the previous month.
B) Consulting fees incurred have been recorded as an expense even though a bill has not yet been received.
C) Depreciation was recorded for equipment even though the equipment was purchased on a date other than January 1.
D) A 1-year insurance policy was paid in full on January 1 and the total amount of the bill was recorded as an expense in January.
E) Customers are billed for services even though the company knows a portion of the customers will never pay.
D
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Albert Hawkins is a famous writer. He has authored more than fifteen books in Spanish. He publishes his thoughts online and updates the pages periodically. This online account has generated much public interest in Spain and has many readers
Hawkins's online journal is an example of a(n) ________. A) blog B) interstitial C) online magazine D) buzz spot E) microsite
Identify three key success factors in developing and implementing a social marketing program
What will be an ideal response?