Identify three key success factors in developing and implementing a social marketing program
What will be an ideal response?
Students may choose three of the following key success factors presented in the text:
• choose target markets that are most ready to respond
• promote a single, doable behavior in clear, simple terms
• explain the benefits in compelling terms
• make it easy to adopt the behavior
• develop attention-grabbing messages and media
• consider an education-entertainment approach
Business
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A strong desire to succeed is an example of the project manager's adjustment trait
Indicate whether the statement is true or false
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