________ aims to convince current purchasers that they made the right choice
A) Persuasive advertising
B) Informational advertising
C) Reinforcement advertising
D) Reminder advertising
E) Comparative advertising
C
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International strategy:
A. needs to be consistent among the various functions, products, and regional units of the company. B. needs to be consistent with the demands of the international competitive environment. C. is concerned with the way firms make fundamental choices about developing and deploying scarce resources internationally. D. has a goal of achieving and maintaining competitive advantage. E. has to achieve and maintain competitive advantage. It also needs to be consistent among various functions, products, regional units of the company, and with the demands of international competitive environment.
The expected value and expected opportunity loss criteria result in:
A) the same decision. B) different decisions. C) similar decisions. D) all of the above