Sycamore (a U.S. firm) has no subsidiaries and presently has sales to Mexican customers amounting to MXP98 million, while its peso-denominated expenses amount to MXP41 million. If it shifts its material orders from its Mexican suppliers to U.S. suppliers, it could reduce peso-denominated expenses by MXP12 million and increase dollar-denominated expenses by $800,000 . This strategy would ____
Sycamore's exposure to changes in the peso's movements against the U.S. dollar. Regardless of whether the firm shifts expenses, it is likely to perform better when the peso is valued ____ relative to the dollar.
a. reduce; high
b. reduce; low
c. increase; low
d. increase; high
d
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Which of the following are true of marketing?
a. It focuses solely on selling the goods, services, or ideas that the company produces. b. It entails processes that focus on delivering value and benefits to customers. c. It is a philosophy or perspective that stresses customer satisfaction. d. It involves building long-term, mutually beneficial relationships
Government officials who are concerned about consumer rights and protection focus on product ________
A) placement and pricing B) labeling and packaging C) litigation time limits D) registration of letters of complaint