Which of the following are true of marketing?
a. It focuses solely on selling the goods, services, or ideas that the company produces.
b. It entails processes that focus on delivering value and benefits to customers.
c. It is a philosophy or perspective that stresses customer satisfaction.
d. It involves building long-term, mutually beneficial relationships
Answer:
b. It entails processes that focus on delivering value and benefits to customers.
c. It is a philosophy or perspective that stresses customer satisfaction.
d. It involves building long-term, mutually beneficial relationships
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