Correlation is accomplished by persuasive communication through which of the following?

Hiring a celebrity for a promotional event is considered

A) a risky move, because you never know how they will behave. B) a creative solution to any situation. C) a time-honored tool for increasing media attendance. D) too expensive for most organizations. E) a tired technique that should usually be avoided.

Ethical considerations play an especially important role in step of the public relations process

A) the research B) the planning C) the communication D) the evaluation E) every