Hiring a celebrity for a promotional event is considered

A) a risky move, because you never know how they will behave.
B) a creative solution to any situation.
C) a time-honored tool for increasing media attendance.
D) too expensive for most organizations.
E) a tired technique that should usually be avoided.

Answer: C

Communication & Mass Media

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Thomas made a late night run for party supplies

When he arrived at the store, 1. he saw dimmed lights inside and no cars in the parking lot, 2. he thought that an open store would have bright lights and customers, so he decided that 3. the store must be closed. In this example, statement 3. is the A) claim. B) reasoning. C) supporting material. D) pathos. E) fallacy.

Communication & Mass Media

According to the authors, dialogical ethics requires all team members to exercise leadership to ensure members show respect for one another

Indicate whether the statement is true or false

Communication & Mass Media