The most common web server today, controlling 65 percent of the market, is:

Norton has determined that along the share-development path, his business should perform at an 85% level of product awareness, 76% in product preference, 68% in product availability, and 92% in rate of purchase

If the share potential index for Norton's business is 25%, at what level of purchase intentions should his business perform? A) 55% B) 97% C) 83% D) 74% E) 62%

A good positioning should contain points-of-difference and points-of-parity that have rational but not emotional components

Indicate whether the statement is true or false