Norton has determined that along the share-development path, his business should perform at an 85% level of product awareness, 76% in product preference, 68% in product availability, and 92% in rate of purchase
If the share potential index for Norton's business is 25%, at what level of purchase intentions should his business perform?
A) 55%
B) 97%
C) 83%
D) 74%
E) 62%
E
Business
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