Jenna Fountaina is a famous pop singer who has sold over 10 million copies of her hits and
enjoys a huge fanbase in the U.S. She has recently introduced her own line of fragrances and
clothing, which she has designed herself.
She hopes the fragrance and clothing lines will appeal
to her teenage fans. Which of the following market growth strategies is Jenna employing in this
case?
A) market penetration B) product development
C) market development D) diversification
B
You might also like to view...
To earn a profit, managers must acquire, coordinate, and control all of the following resources EXCEPT
A) competitive products. B) people. C) services. D) money. E) raw materials and equipment.
An important company initiative for helping employees reduce work-life conflict is to offer
A) anger-management training. B) company-sponsored medical insurance. C) early retirement with severance pay. D) flexible working hours.