An important company initiative for helping employees reduce work-life conflict is to offer

In its focus on bottom-line financial value, the ________ approach offers limited guidance for go-to-market strategies and does not fully account for competitive moves

A) brand equity B) brand value chain C) customer tracking D) customer equity E) brand extension

________ means that the factor or variable being investigated should be the only possible causal explanation

A) The time order of occurrence of variables B) The role of evidence C) Concomitant variation D) The absence of other possible causal factors