Which of the following actions were approved both by the Antitrust Review in the EU as well as in the United States?
A) acquisition of Honeywell (U.S.) by GE (U.S.)
B) joint venture between music businesses of EMI group (Great Britain) and Time Warner (U.S.)
C) merger of Sony Music (Japan) and BMG (Germany)
D) merger of WorldCom (U.S.) and MCI (U.S.)
E) British Airways (U.K.) and American Airlines (U.S.)
C
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An integrated direct-response promotion is most likely to be effective if
A. it is used by a nonprofit organization rather than a firm. B. other elements of the promotion blend are not integrated. C. it involves one-way communications between a firm and its target customer. D. it relies on a CRM database to target specific individuals.
The value assessment method, _____, enables a supplier firm to fill critical gaps in its knowledge of the customer firm's usage system as it relates to the supplier's market offering
Note that a critical assumption of this method is that the customer has an accurate perception of the effects of the studied changes upon its usage system. a. internal engineering assessment b. field value-in-use assessment c. indirect survey questions d. focus group value assessment