An integrated direct-response promotion is most likely to be effective if
A. it is used by a nonprofit organization rather than a firm.
B. other elements of the promotion blend are not integrated.
C. it involves one-way communications between a firm and its target customer.
D. it relies on a CRM database to target specific individuals.
Answer: D. it relies on a CRM database to target specific individuals.
Business
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If a check correctly written and paid by the bank for $438 is incorrectly recorded on the company;s books for $438, the appropriate treatment on the bank reconciliation would be
A. add $45 to the book's balance B. deduct $438 from the book's balance C. deduct $45 from the book's balance D. add $45 to the book's balance
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The Internet is completely dependent on distance
Indicate whether the statement is true or false
Business