"Perception of value" is a customer's sense of a product or service's quality relative to cost

Which of the following is an example of direct marketing?

A) E&OE sells its herbal skincare products exclusively through its stand-alone stores. B) TCJ is a telemarketing firm that sells products from a number of different suppliers. C) Jayne's sells most of its products to customers through home sales parties. D) J3 is a storeless retailer that organizes the retail activity of the employees of four firms. E) Reynold's tries to minimize its staff costs by installing vending machines in its stores.

In the marketing communications process, a consumer request for additional information on a product is an example of ________

A) decoding B) noise C) feedback D) encoding E) viral marketing