If a loss of $70,000 is incurred in selling equipment having a book value of $225,000, cash flow will increase:

One advantage of MBWA is _______

Fill in the blank(s) with the appropriate word(s).

PepsiCo created a Mission Control Center–set up like a broadcast television control room–in the middle of the marketing department in its Chicago headquarters. What was the purpose of this effort?

A) to monitor the performance of Coca-Cola B) to create a blog to promote its Gatorade brand C) to monitor the Gatorade brand on social networks around the clock D) to measure sales of its Gatorade brand on a minute-to-minute basis E) to get involved in consumers' conversations about their daily lives