PepsiCo created a Mission Control Center–set up like a broadcast television control room–in the middle of the marketing department in its Chicago headquarters. What was the purpose of this effort?
A) to monitor the performance of Coca-Cola
B) to create a blog to promote its Gatorade brand
C) to monitor the Gatorade brand on social networks around the clock
D) to measure sales of its Gatorade brand on a minute-to-minute basis
E) to get involved in consumers' conversations about their daily lives
C
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Rather than just creating and placing "TV ads" or "print ads" or "Snapchat branded story ads," many marketers now view themselves more broadly as ________ managers
A) social media marketing B) content marketing C) integrated marketing communication D) direct marketing E) multi-media marketing
The currency exchange mechanism established in 1945 by the Articles of Agreement of the IMF was called the ________
A. gravity model of trade B. par value system C. gold exchange standard D. gold bullion standard