Rather than just creating and placing "TV ads" or "print ads" or "Snapchat branded story ads," many marketers now view themselves more broadly as ________ managers
A) social media marketing
B) content marketing
C) integrated marketing communication
D) direct marketing
E) multi-media marketing
B
Business
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Firms are able to reduce financing costs or increase the funds available for expansion by maximizing the amount of funds tied up in working capital
Indicate whether the statement is true or false
Business
A Coca-Cola bottling plant in Bolivia is wholly owned by a local businessperson. What kind of venture is this plant likely to be?
A) a franchise B) a licensed plant C) a foreign subsidiary D) a joint venture
Business