Inspired by Organizational Information Theory, Rosness et al. (2015) conducted research on the topic of ________.

All of the following are characteristics of advertising communication except:

a. advertising tries to get someone to buy something b. ads target specific groups of people known as "market segments" c. advertisers engage in a mutual exchange of ideas with people in their market d. advertisers determine their success when their sales increase

A podcast is which of the following?

A. an MP3 compressed audio file that can be listened to online or downloaded B. a group of radio commercials that lasts about 5 min C. a song recorded by someone other than the original artist D. Thomas Edison’s original encoding technique for recording sound and music