All of the following are characteristics of advertising communication except:
a. advertising tries to get someone to buy something
b. ads target specific groups of people known as "market segments"
c. advertisers engage in a mutual exchange of ideas with people in their market
d. advertisers determine their success when their sales increase
c
Communication & Mass Media
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A categorical arrangement of main ideas focuses on the similarities and differences between different
categories. Indicate whether the statement is true or false
Communication & Mass Media
________ is a persuasive strategy that aims to disprove or dispute the arguments or appeals made by
others. Fill in the blanks with correct word
Communication & Mass Media