Concept testing typically follows the marketing strategy development phase of the new product development process

Time Warner has different divisions for magazines, movies, recordings, cable television, and so on. The Warner Bros. part of the empire alone has divisions spanning movies and television, a broadcast network, retail stores, theaters, amusement parks, and music. Time Warner is an example of an organization with ________.

a. product divisions b. customer divisions c. geographic divisions d. merchandise divisions e. common divisions

Fieldwork is the sixth step in the marketing research process

Indicate whether the statement is true or false