Fieldwork is the sixth step in the marketing research process

A marketer is interested in segmenting a business market based on technology and customer capabilities. Which of the following major segmentation variables would the marketer most likely use to assist with the task?

A) demographic variables B) purchasing approaches C) situational factors D) personal characteristics E) operating variables

Which channel and medium combination takes longer to create and distribute but allows the sender to avoid immediate interactions?

A) Written, printed B) Written, digital C) Oral, printed D) Visual, digital E) Oral, digital