The first step in the social marketing planning process is ________

A) determining the focus of the program
B) selecting the target audience
C) setting objectives and goals
D) designing the market offering
E) finding a source of funding

A

Business

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Cision, BurrellesLuce, and Business Wire are used by firms to ________

A) distribute information to consumers about an MPR campaign B) pitch MPR plans to connectors, consumers, and stakeholders C) assess the feasibility of an MPR plan before its implementation D) monitor and analyze the performance of an MPR campaign E) collect data from social networking sites about MPR needs

Business

A check is a type of promissory note

Indicate whether the statement is true or false

Business