Although celebrities can provide a quick fix to an advertising challenge, they are usually not a long-term strategy

An organizational pattern that presents arguments that oppose the speaker's proposition or claim and show how they are fallacious, inadequate, or deficient is called:

A. refutation. B. state-the-case-and-prove-it. C. motivated sequence. D. topical.

Which of the following is one rule of copywriting to follow?

a. Write to the individual b. The style of copy is more important than the content c. Always follow every rule of English composition d. Impress the reader with your product knowledge