Which of the following is one rule of copywriting to follow?
a. Write to the individual
b. The style of copy is more important than the content
c. Always follow every rule of English composition
d. Impress the reader with your product knowledge
a. Write to the individual
Communication & Mass Media
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So far, every type of mass media has continued to exist after new ones were invented
Indicate whether the statement is true or false
Communication & Mass Media
Because mass communication theories are created by people, and are therefore influenced by human biases, the times in which we live, the position we occupy in the mass communication process, and a host of other factors, we can say that these theories are
A. unscientific. B. dynamic. C. human constructions. D. unreliable.
Communication & Mass Media