In an omnichannel strategy, a consumer could have the choice of returning an online purchase digitally or in the store.

Which one of the following can be defined as a benefit-cost ratio?

A. Net present value B. Internal rate of return C. Profitability index D. Accounting rate of return E. Modified internal rate of return

Researchers should generalize findings from focus-group participants to the whole market

Indicate whether the statement is true or false