Downloading a song from iTunes is an example of a(n) ________ service
A) convenience
B) shopping
C) specialty
D) unsought
E) component
A
Explanation: A) Convenience goods and services are those that the customer purchases frequently, immediately, and effortlessly. These purchases are usually based on habitual behavior, meaning consumers routinely purchase a particular brand with which they are familiar and comfortable. Convenience goods and services are relatively low-priced items.
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If a firm decided to speed up its collection from its customers by reducing the receivables period and kept the inventory period and payable period the same, then:
A) The firm's investment in working capital will be minimized B) Investment in working capital will be maximized C) Cash conversion cycle will increase D) Cash conversion cycle will decrease
BMW positioned itself as the only automobile that offered both luxury and performance. At that time, consumers saw U.S. luxury cars as lacking performance
It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac. This is an example of ________. A) straddle positioning B) category-based positioning C) need-based positioning D) noncomparitive positioning E) price-quality positioning