BMW positioned itself as the only automobile that offered both luxury and performance. At that time, consumers saw U.S. luxury cars as lacking performance
It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac. This is an example of ________.
A) straddle positioning
B) category-based positioning
C) need-based positioning
D) noncomparitive positioning
E) price-quality positioning
A
Business
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The executive summary of a business plan should summarize all of the relevant points of the proposed venture and should be concise — no more than one page
Indicate whether the statement is true or false
Business
Which of the following accounts has a normal credit balance?
A) Interest Expense B) Deferred Revenue C) Investments D) Loss on Sale of Equipment
Business