Which strategy is best for creating a resonant work environment?
A) A top-down strategy is best because resonance develops only when the leaders of an organization sign on to change.
B) A bottom-up strategy is best because resonance develops only when the bottom members of an organization sign on to change.
C) A bottom-up strategy is best because resonance develops only when all members of an organization sign on to change.
D) A top-down strategy is best because resonance develops only when all members of an organization sign on to change.
Answer: C
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Which of the following is true about marketing analytics?
A) Its importance has increased as consumers conduct more of their daily activities online. B) It generates Big Data to be used in marketing decision making. C) It is a departmental approach to separately analyzing the performance of different marketing initiatives. D) It can be used for information gathered from traditional marketing efforts but not from digital marketing channels. E) It can be used for information gathered from digital marketing channels but not from traditional marketing efforts.
Race discrimination applies to ________
a) blacks b) Hispanics c) whites d) a&b e) all